Hyundai kicked off the global introduction of its new all-electric powered Ioniq 6 by differentiating not just the structure of the new sedan, but also the goal its aiming for with the new EV — youthful pros wanting for a luxury experience, without a luxury value.
It also available up a several new details about the sedan — not pricing, unfortunately — revealing the reality that it will get there in the U.S. in the initial quarter of 2023. Manufacturing will be in South Korea, starting in the 3rd quarter of this year, with deliveries commencing in Asia and Europe early in the fourth quarter.
Not only is the exterior layout drastically distinct from its predecessor, the Ioniq 5, the internet marketing efforts guiding the new model will take a exceptional tactic as very well. Hyundai’s made the Ioniq 6 Electronic Studio.
It residences extended reality material that supplies an “immersive expertise for men and women to experience (Ioniq) products and solutions in a digital reality place,” explained Thomas Schemera, executive vice president, Worldwide CMO and head of CX Division, Hyundai.
Prospective potential buyers can obtain the studio making use of computers, laptops, or wise telephones. End users will be given the chance participate in on the web problems, which include races and other on the internet driving functions. The Ioniq 6 will be accessible in top Metaverse platforms like Roblox and Beto.
Also, it will present a collection of NFTs, which will be launched July 14, immediately after the digital premiere of the vehicle. There will be curated on line and offline experiences for NFT holders the company’s dubbed Ioniq Citizenship.