May 19, 2024


Where Innovation Lives

Hyundai, Kia and Genesis to introduce a lot more Europe-certain designs

1 min read


More Genesis, Hyundai and Kia models will be developed in Europe, for Europe, in accordance to Tyrone Johnson, Europe R&D manager for the 3 brands.

“We’ve been so successful [in our European operation] that we’ve been provided far more to establish on our individual,” he mentioned.

In the end, the transfer suggests additional bespoke versions just for Europe, but also the crew main development of some global designs, these types of as those underneath the Hyundai N performance sub-brand name.

Past calendar year alone, Johnson’s crew experienced 30 initiatives on the go, such as the Hyundai Kona N, Hyundai i20 N and Hyundai Elantra N, the past of which was formulated in Europe but destined for the US.

Since having on the purpose in 2018, Johnson has consolidated a variety of European examination internet sites. Now, the main facility is the previous Opel test observe at Dudenhofen, Germany.

The Hyundai team is also setting up to double the dimensions of its internet site at the Nürburgring, Johnson confirmed. He explained the ‘Ring is employed for substantial sturdiness testing, with each individual auto driving 10,000 miles on the circuit.

In conditions of new models for Europe, only last 12 months, Genesis introduced its G70 Shooting Brake, a car or truck created especially for the European market.

It’s been so properly gained, said Genesis Europe boss Dominique Boesch, that its home sector in Korea is now considering offering the automobile, way too.


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