By Anthony Henson, June 28, 2022
It’s an exciting comparison to make, the Ford F150 Lightning is the Iphone of Pickup vehicles. But how does MKBHD know that? How did he reach that summary? He’s pushed the Rivian, so MKBHD has a benchmark. To truly affirm the theory, MKBHD demands to exam the Tesla Cybertruck. As we all know the Cybertruck is delayed. So, for now, the Ford F150 Lightning is the Iphone of Pickup vehicles.
But I do not agree with MKBHD when he suggests the F150 Lights is the a single of the most significant cars in the earth. Who is the F150 crucial to? and why is it essential? The F150 gasoline model is significant to the United States due to the fact it sells over 700k models every year creating it the greatest marketing automobile in The us.
So the F150 brand is vital to Ford and its consumer foundation, but how significantly F150 Lightning’s will be bought? Ford promises it has 200,000 reservations or pre-orders, what share converts into a sale is not recognised. Nevertheless, Ford is ramping up generation to satisfy that desire meaning it is really probable Ford is assured it can meet up with that demand.
When you have this kind of unbelievable demand for a fully new era, a new philosophy of auto then Ford will likely run into quality management difficulties. So anticipate Ford to situation a recall of the 150 Lights above some loose steering bolt or whatnot. Anyway, we assume MKBHD received slightly carried away as a consequence of unexpected more than-enthusiasm.
I have to say, I do like the F150 Lightning a great deal, it isn’t the most critical motor vehicle in the globe, but it is the most significant car Ford has ever made.