May 20, 2024


Where Innovation Lives

Porsche Cars North America celebrates its colorful history with new display in Atlanta headquarters

2 min read


The Porsche Experience Center in Atlanta, also known as One Porsche Drive, plays the part of Porsche Cars North America’s headquarters (and the Avengers compound). As part of the massive immersive Porsche, er, well, Experience, the company has a small museum with a constantly rotating cast of cars from P-car past. We’ve been to visit the little museum a handful of times, and are always blown away by the level of cars on display.


The current display at PEC ATL is called “Colors Of Porsche” and it is an homage to the company’s extremely vast and varied color palette over the decades. Color is, and always has been, important to the Porsche story. That’s why it’s so disappointing that so many customers choose to order their cars in greyscale. There are dozens of exquisite and eye-catching color options, and you want it in silver? Come on! Live a little!

Porsche has always offered some great colors as regular options on their sports cars, sedans, and SUVs alike, but if those are too staid for you, there’s always the Paint To Sample or Porsche Exclusive Manufaktur programs to choose from. Hundreds of color options have been made available to customers over the years, and they can usually go hog wild. Our own 1976 912E, for example, was special ordered with Talbot Yellow paint outside and Oxblood cloth interior. You can really do anything you want.

Here is a list of the cars in this display, on display for the remainder of 2022:

1978 911 SC – Fern Green

1988 911 ”Safari” Carrera – Rubystar (Rubystone Red)

2018 911 GT2 RS Type 991.2 – Ice Green Metallic

2007 911 Targa 4S Type 997.1 – Nordic Gold Metallic

1993 968 – Tahoe Blue

2011 911 GT3 RS 4.0 Type 997.2 – Pastel Orange

2016 911 R Type 991.1 – Fire Red

2015 918 Spyder – Viola Metallic

2019 911 GT3 Touring Type 991.2 – Azurro California Blue

Which one of these amazing color machines is your favorite? Given the choice, we’d probably have the glorious purple 918 Spyder, but then again a lot of people would say that, right?


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