Attempting to understand the core, underlying drivers of the US
new vehicle industry can be challenging, and for good reason. In
the 2021 calendar year in the US, manufacturers marketed 420 models
across 46 brands, 33 segments, 10 body styles and three geographic
origins* – and this is before taking into consideration engine
size, fuel type, and trim levels.
Yet, despite this complexity, by reviewing retail new vehicle
registration data and migration patterns, S&P Global Mobility
has identified three dominant clusters, or cohorts, within the
mainstream sector of the industry. These groupings are
substantially larger in retail registration volume and their
concentrated migration dynamics than any other clusters.
The purpose of this paper is to identify these three cohorts,
describe their characteristics and discuss why it is important to
be aware of them.
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This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.