Bentley introduces its fifth Swiss dealership.
Lugano is considered one of Switzerland’s most important financial hubs, and it’s one of the most beautiful and desirable destinations in the country. Starting in the first quarter of 2023, Bentley will open a new dealership in Lugano, making it the fifth Bentley dealership in Switzerland. Bentley made this announcement after it enjoyed its best-ever Q3 results this year, with incredible year-to-date operating profits as well as very high returns on sales. The luxury brand is taking the opportunity in Switzerland with a retail space near Switzerland’s arterial A2 road with areas for sales and aftersales services, as well as a workshop space.
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For the first nine months of this year, Bentley’s sales in Europe increased by 18 percent compared to last year, and the introduction of the new Bentley Bentayga Extended Wheelbase flagship makes the brand more optimistic about the future. Opening in March 2023 and operated by Porsche Holding, Bentley Lugano will bolster the brand’s Swiss efforts alongside Bentley Basel, Bentley Geneva, Bentley Zug, and Bentley Zurich. With cars, service, and a customer experience like few other brands in the world, Bentley Lugano will continue to expand and grow Bentley’s storied excellence.