June 24, 2024


Where Innovation Lives

Mercedes Eyesight AMG Strategy – Car or truck Entire body Design

5 min read


Vision AMG Strategy is characterised by breathtaking proportions described by a extensive wheelbase and emphasised by brief overhangs, strong shoulders, massive wheels, a unique rear spoiler and star-formed headlamp signature.

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Mercedes-Benz Vision AMG Concept

From the official Press Launch:

Exterior Style and design

Monolithic sculpture and radical proportions

Mercedes-Benz Vision AMG Concept Concept Design Sketches

The principle vehicle is characterised by flowing, wonderfully fashioned surfaces. Joints and shut traces are decreased to a minimum, and the rear and side windows are painted in the similar Alubeam silver as the car or truck itself. The result is an in general glance that reinforces the impact of a monolithic sculpture.

Mercedes-Benz Vision AMG Concept

The sporty proportions are specially evident from the facet, and are described by the specialized format – long wheelbase, sharply raked A-pillar positioned significantly forward, shorter front overhang and a bit for a longer time, aerodynamically optimised rear overhang. It clearly expresses the structure language of Sensual Purity with distinctive athletics car or truck cues these as the widely flared wheel arches and broad, muscular shoulders at the rear.

Mercedes-Benz Vision AMG Concept

The graceful greenhouse is built-in into the flowing general type and blends seamlessly into the lower-lying silhouette. The roof tapers as its line drops elegantly in the direction of the rear, flowing specifically into the rear spoiler.

Mercedes-Benz Vision AMG Concept Concept Design Sketch

The overall effect is a visually intriguing and aerodynamically beneficial teardrop sort, not not like that of the Vision EQXX. The sensual surfacing and the powerfully outlined sculpture are representative of the hallmark Mercedes style and design language.

Mercedes-Benz Vision AMG Concept Details SurfacingIn the same way, the brand’s aspiration to the extraordinary is realised through the radical proportions and sharply chiselled shark nose. The Vision AMG is therefore an outstanding example of the twin polarity of the brand’s design strategy embracing “Beauty & the Extraordinary”.

Mercedes-Benz Vision AMG Concept Details Rear End

The sharply angled tear-off edge at the rear incorporates an active spoiler, elongating the side check out when at the similar time enhancing the aerodynamics. It is framed by a exactly slice band of light that accommodates a wide range of distinct light-weight installations, furnishing an productive distinction with the massive black AMG emblem on the rear of the motor vehicle.

Mercedes-Benz Vision AMG Concept Details Sideview Camera with arametric pattern

Shut-off  grille with illuminated bars

The AMG-specific grille with vertical bars is retained as a unique model characteristic – regardless of the point that an all-electric powered drivetrain does not need a common radiator at the entrance.

Mercedes-Benz Vision AMG Concept Details Front End Grille

The higher-tech enhancement of the grille is consequently closed off, painted in physique colour and totally integrated into the front end.

As the visible focal issue, the grille emphasises the futuristic glimpse of the Eyesight AMG with its illuminated bars and three-dimensional exterior contour. The a few-pointed star is positioned prominently on the bonnet – as on the Mercedes‑AMG Project 1.

Star-formed gentle signature

The headlamp light signature points directly into the long run. 3 LED elements variety a stylised, three‑dimensional Mercedes star, making sure the Mercedes and AMG branding is right away evident and unmistakable by night and working day.

Mercedes-Benz Vision AMG Concept Details Headlight

The two headlamps are visually linked through the horizontal band of light earlier mentioned the grille. This mild band can display a selection of animations – ranging from a welcome signature to frequent light.

The round lights at the rear have a light-weight design and style that is new yet familiar. On each individual facet, a few LED rings are positioned in cylindrical tubes. Below, also, compact stars provide a nod to the Mercedes brand. By way of contrast, the expressive rear diffuser is painted deep black.


The engineering of the Vision AMG tributes the breathtaking design and style in lots of means. All of its drivetrain components are produced solely from scratch: not only the AMG.EA platform by itself, but also the focused high-functionality substantial-voltage battery and the innovative generate technology.

The powerful coronary heart of the Vision AMG is its modern Axial Flux Motor made by Mercedes-Benz’ wholly owned subsidiary YASA. With its compact and light-weight structure it provides considerably much more ability than standard electric motors.

Relationship to Formula 1 through kind and colour cues

The direct connection to the successful Mercedes-AMG Petronas F1 workforce is evident in even further visual specifics. These include the silver paintwork with a significant-format star pattern across the shoulders and rear wings, useful components in uncovered carbon-fibre, the aerodynamic style and design of the 22-inch wheels with aero claddings, the AMG logo and features on the sills and diffuser in the Petronas colors.

Mercedes-Benz Vision AMG Concept Wheel Design Sketch

The sporty substantial-tech seamless structure and the breath-using proportions give the Vision AMG a futuristic character. The four-door configuration also can make very clear that the display motor vehicle delivers a style of a useful all‑electric athletics vehicle of the foreseeable future.

Despite the battery pack in the ground of the vehicle among the axles, the study sits noticeably decrease than the EQS and, thanks to its intelligently built inside floor, presents a lot of space for four.

Official statements

Mercedes-Benz Vision AMG Concept

“The Vision AMG displays in stunning model what electrification could look like at Mercedes-AMG, although keeping real to the model aesthetic. The study’s severe proportions create fascination and passion for functionality – that’s what AMG is all about. The Eyesight AMG is an outstanding embodiment of the brand’s dual polarity – the interplay of elegance and the extraordinary. At the similar time, features from the potential, these kinds of as the light signatures with the illuminated superior-tech grille, underscore the progressive evolution of our design language of Sensual Purity,” suggests Gorden Wagener, Chief Style and design Officer of Mercedes-Benz Group AG.

Mercedes-Benz Vision AMG Concept

“With its contrasting modern day surfacing and radical proportions, this auto showcases the upcoming structure move, creating on the Vision EQXX and relocating further more to general performance luxurious. The seamless stream of fantastically formed surfaces and the monolithic sculpture entire the impressive aesthetic of the Vision AMG. The outcome is an electric supercar, a style icon that stimulates wish – and that is exactly what sets a luxurious athletics auto apart.”

(Resource: Mercedes-Benz)


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