July 21, 2024

Oscarbistrobar

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MG Motor in ‘advance negotiations’ to fill city dealer open points

1 min read

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MG Motor is aiming to recruit dealers for metropolitan areas as it ramps up sales of electric vehicles.

The company, which currently has 150 dealers on its books,  is in “advanced negotiations” with groups to fill open points in conurbations that attract strong demand for electric vehicles, which feature strongly in its line-up.

It has a target of building an optimum network of 165 dealerships.

“Most of the market opportunities we have are in the large metropolitan areas, London being foremost amongst them. We have candidates that we are in advance negotiations with. I would say 80% are certain to come off.

“I can easily see a scenario by the end of this year where our franchise plan has been fully delivered,” said MG Motor commercial director Guy Pigounakis.

He added that city locations provide their own challenges with higher overheads, including business rates and higher salaries for staff.

Pigounakis told Motor Trader that one way forward was to multi franchise showrooms with other brands sharing back office functions as possible, including generic charging points.

MG Motor has been hit by the shortage of semi-conductors but not as hard as many carmakers.

The brand is ramping up sales. MG sold 13,838 cars in the first quarter compared to 6,161 in Q1 2021.

Last year it sold 30,600 cars and is aiming for between 51,000 and 52,000 this year.



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