Joining hands with Formula 1™ welcomes a brand to an overall development arena – not only mere marketing advantages. Research and development of new technology and new products are key to this. In that sense, Infiniti has made good use of the 10 years it spent as a sponsor of […]
Infiniti
Automotive Infiniti has undoubtedly had its challenges in the past, but things are looking up thanks to vehicles like the redesigned QX60. After a second brush with the newly redesigned Infiniti QX60, I find that I better understand where the brand is heading, which is a good thing. Looking at […]
Photo credit: Infiniti From Autoweek The Infiniti Project Black S was an F1-inspired coupe for the road, sporting a version of the hybrid Kinetic Energy Recovery System (KERS) that could boost performance by 25 percent. It’s likely Infiniti’s departure from Formula 1 played a role in the project’s terminations. Instead, […]
See Full Image Gallery >> Infiniti gave enthusiasts a preview of what a high-performance hybrid coupe equipped with Formula One-derived technology could look like when it released the Q60-based Black S concept in 2017. While executives hinted the 563-horsepower model could reach production sooner rather than later, the company confirmed […]