September 28, 2023


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Why the Land Cruiser is Toyota’s Biggest Mistake

4 min read
Why the Land Cruiser is Toyota's Biggest Mistake

Above the earlier 20 years, the Land Cruiser has been Toyota’s most important oversight. Currently let’s fake we know improved than the promoting group of Toyota by having a search at what they’ve carried out erroneous and why income in markets like the US have plummeted. To recognize this, we need to have to go back again to the 1950 and 60s.

A Short Heritage of the Land Cruiser

In 1951, Toyota Developed the Toyota BJ for use by the Countrywide Police Reserve. It had 4-wheel drive and a 3.4-liter six-cylinder gasoline motor. Even though the Toyota was much more impressive, the Police reserve selected to use the Mitsubishi Jeep Rather. This was a licensed creation model of the North American Willys Jeep. Toyota states that this transpired because of to the Jeep’s in depth monitor history.


Considering that the BJ did not do the job as a support car, in 1953 it was transformed for civilian use and was offered to the public with good good results. As the decades progressed and during the increase of Japan, the BJ became the BJ20, then the FJ40, FJ55, FJ60, FJ80, and ultimately, it all fell apart.

The Dilemma with the New Versions

The 100 Sequence Land Cruiser wholly shifted the design from remaining a truck of the people today, employees, and even recreational off-roaders to a thing only anyone with a hefty wallet could afford. Even even worse, it missing most of the elements that created it so very good off-highway. It was large, significant, and attributes like approach, departure, and break-more than angles had been entirely lost. It was now a luxury 4×4 and right here is accurately where by Toyota went wrong

Many might imagine that the above assertion is coming from a lover of off-roading who desires his reliable axles back again. Not actually, we still have a pair of stable axle automobiles on the current market. The problem with the Land Cruiser getting to be lavish is 1 of social graphic.

Folks who have the cash to afford a $100,000 SUV in most situations go for a Vary Rover, or a Mercedes, or BMW, or even a Bentley or Rolls Royce. Why? Properly, simply because they showcase a specific picture. They have the Rolls-Royce or Selection Rover badge and that helps make them sense great. All those who invest in SUVs in this selling price array do not want their auto to say Toyota on it. It’s just the way the brain functions. Extremely couple of persons (me included) would invest in a luxurious SUV and go for the Land Cruiser. The intent its nameplate serves does not healthy the sector it is sold in.

Why the Old-Faculty 4-Wheel-Drives Do So Very well

This is why the Jeep Wrangler or the aged Defender do so perfectly. They have never deviated from the routes. A 2022 Jeep Wrangler even now seems like the initial at any time Willys Jeep and underneath it shares a comparable foundation. It features good axles with a good deal of articulation, diff locks, and immensely interesting seems to be. As a result, it supplies the image individuals who enjoy the outside want to share.

The very same is real for the Defender. Right until 2015, it was fundamentally the exact same auto as the types produced in the 80s but with a extra refined motor and some extra comforts. Ford also did the identical with the new Bronco. They modernized an outdated common and the final results are fantastic. The media has gone crazy above it and men and women are getting it.

These brand names by no means experimented with to offer the bare-bones work design to the luxury industry. Alternatively, they arrived up with diverse vehicles like the Grand Wagoneer or the Vary Rover.

The Land Cruiser Needs a Finish Redesign

The present Land Cruiser must have been completely redesigned and renamed into a Lexus product. Underneath it should have ditched the good axle to emphasis on fantastic experience high-quality and luxurious features for the interior. The present-day Land Cruiser must be redesigned into one thing nearer to the 4Runner. However, to contend with the Jeep it will have to have a solid entrance axle, diff locks, and massive tires from the manufacturing unit. If not, a clever unbiased suspension like the just one on the Bronco may well also operate (it won’t be as powerful as the Wrangler even though)

Of course, the Land Cruiser, in markets like Africa and Australia even now sells effectively. Even so, these parts also get the 70 Sequence variant which is a bare-bones previous-faculty Land Cruiser. It has solid axles, two diff locks, and the interior is as easy as it gets. This might be the most reliable motor vehicle a single can currently invest in model new. With a alter to a coil sprung rear conclude, upgrades to the interior, and some styling modifications to match the “lifestyle” market the 70 would sell like crazy in the U.S. After all, the recognition of activities like off-roading and overlanding is by way of the roof proper now.

Last Feelings

If Toyota manages to mix its extraordinary construct good quality with the aged-university characteristics of the early Land Cruiser like Jeep does with the Wrangler, it will be an fast winner. Envision a modernized FJ40, but not like the FJ Cruiser. It requires to be squarer and a lot more capable off-road. This would reignite the fascination in the car. But, sadly, Toyota is way far too conservative.

The Land Cruiser is a wonderful car or truck. We are by no means suggesting that it isn’t. They are incredibly perfectly designed and engineered and to this day, it continues to be a person of the most reputable cars on earth. Having said that, the new types have an identity crisis and this wants to be adjusted if Toyota wants to carry again the model’s product sales quantities.

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